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Our story

Cuzzo® began in 2010, when a closed door at Nike became the spark to build our own. What started as family calling each other “cuzzo” became a statement—community, pride, and design that speaks without shouting. We hit six figures selling tees alone, proving that thoughtful design and real people can build something bigger than hype.

Community

Cuzzo® was born in Chicago’s grit and grace and shaped by people who choose excellence every day. The brand grew out of a culture where family became inspiration, and creativity became legacy. We design with you, for you—pieces that carry your story forward.

The Vision

From a single tee press to a growing house of products, our aim is simple: raise the standard. Season after season, we’re committed to REFINING LUXURY—creating pieces that elevate the wearer and outlast the moment.

What We Stand For


  • Luxury without the noise. Quiet confidence, product first.

  • Originality & craft. Clean design, elevated detail, intentional quality.

  • Pride you can wear. A Black-owned brand built with love—rooted in culture, driven by excellence.